Vidyard Expands Offering to Bring Personalized Video App to Any Sales Professional, No Matter How They Work

Jun 11, 2019

Vidyard announced major updates to its free video messaging and screen recording app, Vidyard GoVideo, that make it easier for any sales professional to leverage the power of personalized video no matter how, or where, they work. With more than 3 million videos created through the app, utilization of Vidyard GoVideo has more than doubled over the last year with the largest concentration of users in business-to-business markets where ‘digital selling’ has become common. New enhancements to the solution; including a free mobile app, do-it-yourself video customization tools, and an expanded partner ecosystem; offer new ways for sales professionals in any industry to connect with buyers on a more personal level and generate more business.

Whether you’re in High Tech, Real Estate, Professional Services or Finance, the way that people expect to interact with businesses has changed significantly over the last decade. With the majority of the customer journey now happening online in a self-service fashion, modern sellers need to adopt new strategies for reaching their customers and building relationships without the benefit of in-person meetings and live phone calls. Personalized video messages offer a new way to communicate with short on-demand messages, but to do so in a way that stands out, builds rapport, and conveys information in a more direct and transparent manner.

Vidyard GoVideo is a free app that makes it possible to record, share, and track engagement in personalized videos recorded via webcam or screen capture. It works as a simple extension to Google Chrome, Gmail and other web-based applications with no need for native desktop software. With the new Spring 2019 Release, users can now enjoy the following capabilities:

  • Mobile App: Easily record, share, and track personalized videos from within Google Chrome, Gmail, Outlook and now from their iPhone with the new mobile app
  • Video Customization: Customize videos with trim functionality, thumbnail image customization, animated GIF thumbnails, and the ability to download and edit offline
  • App Integrations: Access Vidyard GoVideo from natively within HubSpot Sales Hub, SalesLoft, Outreach, InsideSales, Groove, MixMax, and other leading sales tools

With the premium version, Vidyard GoVideo for teams, users also gain access to a centralized user management and reporting dashboard, native integrations with Salesforce Sales Cloud, customization of video landing pages, embedded calls-to-action, and more.

Related Articles

Expansion of Reflektion's Customer Engagement Platform empowers retailers to act on customers' purchase intent in real-time.
Acquisition will speed Sitecore's growth and augment partner capabilities with additional services, support, and training for Sitecore Experience Commerce and Sitecore Content Hub.