Vidyard, a video marketing platform, announced the launch of the new Vidyard app for HootSuite, a widely adopted social relationship platform. The Vidyard app tackles a need for video marketing enablement in social media, and is available now through the HootSuite App Directory. On the heels of Vidyard's recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another step toward Vidyard's vision of transforming results and return-on-investment (ROI) with video content.
The Vidyard app for HootSuite enables brands to put their entire video library into the hands of their social team. Measuring video performance in real time becomes easy, with access to views, click through rates, attention spans, and geography. You can also build customizable calls to action inside videos to generate leads, run contests and link to more relevant content. And because Vidyard also integrates with marketing automation systems, you can incorporate information on who is watching your video and for how long straight into your marketing automation contact records for segmentation, scoring, and nurturing.