VideoAmp, a video platform for the TV and video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, announced an agreement to connect Immersv's VR/360 advertising platform with VideoAmp's proprietary user graph, and its screen tensor video ad platform. Under the terms of the partnership, VideoAmp will be able to provide access to 360 video inventory in VR headsets, and run highly targeted and high-quality traffic on the Immersv mobile VR advertising platform.
VideoAmp says its user graph is a key differentiator from other video platforms as it makes it simple for media buyers to optimize TV and digital campaigns at scale by leveraging precise targeting in one platform. VideoAmp's platform connects households and devices to viewing behavior enabling advertisers to plan, buy, package, and measure the success of de-duplicated and precisely targeted campaigns that reach broadcast TV, VOD, OTT, desktop, and mobile audiences.
Immersv was built from the ground up to help consumers discover great VR apps and entertainment while enabling VR developers to drive both distribution and monetization for their content.