VideoAmp Announces Multi-Dimensional Optimization Feature  

Sep 29, 2016


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VideoAmp, The Total Video platform for the TV and video ecosystem, announced transparent video viewability measurement and optimization capabilities. The capabilities are available in its self-serve console and as a campaign-based service.

VideoAmp says it is able to achieve viewability rates of 80% and better through its proprietary multi-dimensional optimization capabilities within its software console, with the product enhanced by unique integrations and a partnership with Integral Ad Science (IAS). VideoAmp's integration combines "pre-bid" filtering for viewability, brand safety, and non-human traffic. Advertisers can leverage IAS data and settings within the VideoAmp console. This also includes complete post-campaign reporting.

(videoamp.com