VideoAmp Announces Multi-Dimensional Optimization Feature  

Sep 29, 2016


VideoAmp, The Total Video platform for the TV and video ecosystem, announced transparent video viewability measurement and optimization capabilities. The capabilities are available in its self-serve console and as a campaign-based service.

VideoAmp says it is able to achieve viewability rates of 80% and better through its proprietary multi-dimensional optimization capabilities within its software console, with the product enhanced by unique integrations and a partnership with Integral Ad Science (IAS). VideoAmp's integration combines "pre-bid" filtering for viewability, brand safety, and non-human traffic. Advertisers can leverage IAS data and settings within the VideoAmp console. This also includes complete post-campaign reporting.