New research coming out of the UK shows that while online video consumption is up, the revenue it generates does not match up by a comparable level across connected devices. Additionally, this research, conducted by Videoplaza, also found that TV is still the first choice for reaching audiences on a national scale when building brand awareness.
Even with relatively flat growth of 1.4% in Western Europe and 2.5% in the US over the next five years, it is still important for businesses to diversify how they advertise, the study concludes. It was shown that as more people switch to connected or smart devices, the need for advertising to those devices will increase greatly. The full study will be released on Videoplaza's website.