Video Platform Connatix Partners with Wibbitz to Make Video More Accessible for Publishers

Dec 06, 2018

Connatix, the next-generation video platform for publishers, announced a new partnership with Wibbitz to increase the selection of quality video content offered to publishers in Connatix’s Content Marketplace. Videos produced with Wibbitz’s automated creation platform will now be available to Connatix clients, enabling them to enhance their content offering with professional videos around breaking, trending, and timeless stories.

Historically it’s been challenging for publishers to scale video without heavy upfront cost and time investments in video production. With U.S. digital video consumption projected to exceed 80 minutes per day per person in 2019, publishers are looking for solutions and partners to help them rapidly scale video content production, distribution, and monetization. The collaboration with Wibbitz now gives current Connatix publisher clients access to quality and timely video content at no additional cost, improving user engagement and website performance. Publishers producing video on the Wibbitz platform can seamlessly push video to Connatix for efficient distribution and monetization of their content.

From its inception, Connatix’s mission has been to help publishers deliver successful videos without compromise. By creating the Content Marketplace and continuing to add fresh content, Connatix has created a cost effective end-to-end solution for publishers that simplified the once complex process of video monetization.

Wibbitz supports publisher’s efforts to establish a successful video strategy by making professional video production quick and easy through its automated video creation platform. Publishers can produce original videos that meet their brand standards in minutes, significantly reducing time and costs to improve video effectiveness and expand monetization opportunities.

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