Vibrant Medias Introduces New LEAN Ads

Jul 14, 2016

New technology from the native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB. According to the company, this reduction establishes Vibrant Media as one of the internet's lightest scalable native ad providers.

As well as improving consumers' experience of digital advertising by loading faster on the pages of premium editorial, the new ad technology supports the Internet Advertising Bureau's industry-wide LEAN initiative to tackle the rise in ad blocking and to improve the quality of digital advertising from consumers' perspective. The new LEAN principles were launched by the IAB's Tech Lab in October 2015. LEAN stands for "Light", "Encrypted", "Ad Choice Supported" and "Non-Invasive".