Viafoura Releases Next Generation Audience Development Platform for Digital Publishers

Aug 24, 2017

Viafoura, a provider of engagement, commenting, and moderation tools, announces the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration, and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market value.

Viafoura says clients using the next generation platform can expect to see a rise in their website’s engagement metrics due to the complete redesign of the real-time commenting user experience. This enhanced experience includes new engagement capabilities such as follow features, notification feed and news tray, web push notifications, automated moderation, and more.

The addition of follow features allows users to “follow” authors, other users, pages, sections, and topics to receive real-time updates in their notification feed. The new web push notifications give brands the added ability to deliver breaking news alerts when users are off-site. They also give brands the opportunity to alert users of new replies, likes and followers, due to the platform’s one-of-a-kind integration with commenting features.

The newly-added user behavior data provided by Viafoura includes pageviews, attention time, and return visits. This complements the platform’s existing data collection on a brand’s audience, community and specific campaigns. Viafoura API’s connect this first-party data with marketing and sales platforms to drive actionable analytics and revenue.