Vertis Announces Integrated Data Services Group

Mar 19, 2004

Vertis, a provider of targeted advertising, media, and marketing services, has announced the formalization of an Integrated Data Services Group that is intended to support the data analysis and management needs of Vertis clients. This new group is charged with helping clients understand and use customer and prospect data more effectively and efficiently.

Heading up the Integrated Data Services Group is Art Hall, recently promoted to senior director of the team. Hall will be supported on the team by Julie Zander, financial services account manager, who joins Vertis from Accudata, and will handle the financial and insurance vertical markets; Sigrid Seymour, nonprofit and grocery director; Jay Hansen, retail and automotive account manager; Rich Nasdeo, data services production manager; and Brian Sullivan, email production manager who will specialize in emarketing projects for Vertis' clients.