Verizon Wireless Choses Windows Media to Power V CAST

Feb 01, 2005


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Verizon Wireless has chosen the Microsoft Windows Media Format to power V CAST, a 3G consumer wireless broadband multimedia service, delivered over Verizon Wireless‚ high-speed 3G EV-DO (Evolution-Data Optimized) network. Using technology from Microsoft, PacketVideo, and thePlatform for Media Inc., Verizon Wireless V CAST customers can stream and play back audio and video clips using Windows Media. V CAST wireless multimedia content will be available to Verizon Wireless customers in the Get It Now virtual store for $15 monthly access, in addition to their regular Verizon Wireless calling plan.

Verizon Wireless customers can access V CAST on three new phones: the LG VX8000 from LG Mobile Phones, the SCH-a890 from Samsung Telecommunications America (Samsung) and the CDM-8940 from UTStarcom Personal Communications. The phones come preloaded with PacketVideo's media player and content catalog for consistent user experience and ease of navigation. The PacketVideo player, built with integrated Windows Media playback, features an interface that allows users to rewind or fast-forward streams, download clips for local playback, and navigate between video segments. thePlatform media publishing system also will enable V CAST subscribers to set preferences for their favorite content, receive SMS alerts as new content becomes available, and view new video clips within their favorite genres. thePlatform also enables V CAST users to receive a summary of their video purchases through their monthly statement.
(www.microsoft.com; www.verizonwireless.com)