Vennli Launches New Content Intelligence Platform

Aug 15, 2019


Vennli has announced the release of its latest content intelligence (CI) platform for marketers that want to increase the effectiveness of their content. The company’s smart content planning tool includes artificial intelligence to help suggest content topics and organizes content briefs based on a marketer’s business objective. This leads to content that is more effective in attracting, converting, and retaining customers.

By using primary and third-party customer data, Vennli’s platform makes intelligent content recommendations for personas across every stage of the buyer’s journey. With Vennli’s strategic guidance, marketers are empowered to build content plans that are anchored to specific objectives and linked to the right customer data. As a result, marketers are able to confidently communicate with key audiences and directly impact organizational growth. 

The platform is structured around three different modules: Prepare, Plan, and Align. The Prepare module gives marketers a standardized way to manage marketing initiatives, key messaging, and personas. The Plan module lets marketers construct plans for content campaigns starting with Vennli-recommended content briefs. The Align module provides templates for content plan memos that can be sent to the team directly from the platform. Modules within each content strategy are customized, making Vennli’s CI and planning platform a fit for companies and organizations of all sizes and across all industries.


Related Articles

New Partnerships with tourism and travel brands expand Clicktivated's reach and increase user engagement.
Despite this, over half (53%) said online ads have become more relevant to their lives in the last three years.
Quark announced the availability of the 14.3 release of the Quark Content Automation Platform. The new 14.3 release introduces a range of usability updates that span the entire Platform.
Business Analysts can access the data in the Evergage CDP, and run analyses and visualizations that support their company's unique business requirements.
Librarians can continue to acquire millions of ebook titles through preferred acquisition platforms.
Insticator's platform provides publishers with enhanced audience and advertising analytics to drive engagement and increase revenue.
New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior.