Vennli Launches New Content Intelligence Platform

Aug 08, 2019


Vennli has announced the release of its latest content intelligence (CI) platform for marketers that want to increase the effectiveness of their content. The company’s smart content planning tool includes artificial intelligence to help suggest content topics and organizes content briefs based on a marketer’s business objective. This leads to content that is more effective in attracting, converting, and retaining customers.

By using primary and third-party customer data, Vennli’s platform makes intelligent content recommendations for personas across every stage of the buyer’s journey. With Vennli’s strategic guidance, marketers are empowered to build content plans that are anchored to specific objectives and linked to the right customer data. As a result, marketers are able to confidently communicate with key audiences and directly impact organizational growth. 

The platform is structured around three different modules: Prepare, Plan, and Align. The Prepare module gives marketers a standardized way to manage marketing initiatives, key messaging, and personas. The Plan module lets marketers construct plans for content campaigns starting with Vennli-recommended content briefs. The Align module provides templates for content plan memos that can be sent to the team directly from the platform. Modules within each content strategy are customized, making Vennli’s CI and planning platform a fit for companies and organizations of all sizes and across all industries.

 


Related Articles

RightFind 7.9 release brings the power of semantic enrichment and search to collaboration workflows.
The new integrated offering identifies key accounts and personas to drive ABM revenue.
Luminoso Daylight now features advanced sentiment analysis in a no-code application for customer analytics.
Brands gain the ability to act on user-generated responses at scale, while improving customer experience, local rankings and voice search.
Brands are flocking to LinkedIn with 30% of brands increasing activity on the platform in 2018 and more than 50% this year.