Vdopia Launches Scalable Mobile Video Programmatic Marketplace

Oct 23, 2014

Vdopia, a provider of mobile video advertising, launched a global programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called Chocolate, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency.

Chocolate takes advantage of Vdopia's proprietary .VDO technology, which enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps without Flash or plug-ins. The platform is device-agnostic, and compatible with all major operating systems. Ads served through Chocolate are VAST compliant. The platform is integrated with leading demand partners, analytics providers like Metamarkets and measurement partners like Nielsen (mobile OCR) and comScore vCE to assure a transparent, safe, scalable advertising experience for brands and their agencies.