Vdopia, a provider of mobile video advertising, reports that smartphone advertising is having a significant impact on the way that consumers interact with various forms of entertainment. The number of people who consumed entertainment content on their smartphones ever in a month jumped 28% in the past year to 109 million. Buying movie or event tickets via mobile has grown nearly 40% in the past year. Mobile entertainment audiences not only are twice as likely to click on mobile ads but 45% recall seeing ads vs. only 24% for non-mobile entertainment audiences.
These are some of the key findings in the latest installment of the Vdopia Mobile Insights (VMI) Series. The VMI Series takes a look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power, and more. The focus of this report was how the entertainment industry is impacted by mobile growth.