ValueClick, Inc., a provider of personalized digital marketing, announced that it has changed its name to Conversant, Inc. Under the new brand the company will roll out the an integrated marketing personalization platform that helps brands connect with people as individuals at major scale. Conversant unites five digital marketing leaders launched or acquired by ValueClick since 1998 to combine video and mobile capabilities, RTB and CRM infrastructure, offline measurement, and device recognition to deliver one-to-one engagement at scale.
ValueClick Media, Commission Junction, Greystripe, Dotomi, and Mediaplex will each contribute data, technology and expertise to the new, unified personalization platform. Commission Junction, acquired by ValueClick in 2003, will be active as CJ Affiliate, by Conversant.
Conversant's new Media and Affiliate solutions are fueled by a proprietary technology stack that helps marketers reach the right individuals at the right time, with the right content. Powered by billions of new data points each day, Conversant will provide marketers with deep insight into what motivates customers to engage, connect, and buy.
Conversant also released "What's Driving Marketing in 2014," a report that found 77% of marketers agreed individualized messages can be more effective than mass messages. Yet nearly half don't think they have the expertise to implement personalized programs.