Validity to Acquire Return Path

May 02, 2019


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Validity, a provider of customer data quality solutions, announced it has entered into a definitive agreement to acquire Return Path, a provider of email deliverability. Terms of the transaction were not disclosed, and the acquisition is expected to close in the coming weeks. Tens of thousands of organizations in over 150 countries across the world rely on Validity’s current solutions – including DemandTools, BriteVerify, and Trust Assessments – to manage their customer data. With the addition of Return Path, all of the members of the Validity community will now enjoy the industry’s most comprehensive technology solutions that sales and digital marketing professionals can use to target, contact, connect with, and engage with customers at scale.

Return Path offers a suite of cloud-based products to ensure email campaign optimization and message deliverability. The Return Path platform brings together the world’s most comprehensive sources of data from the email ecosystem, covering 3.5 billion inboxes—approximately 70% of the world’s inboxes. Today, 7 of the top 10 retailers by sales are Return Path customers and 165 of the top email service providers and agencies are Return Path channel partners or customers.


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