VIX Acquires

Feb 06, 2018

VIX, a multicultural digital media company announced it has purchased, an online women’s lifestyle space, and driver of measurable consumer actions through its custom content and shopping influencers. Through this transaction, VIX will acquire the media assets, direct sales, and content teams who will help expand their reach to audiences worldwide, and further their commitment to innovating branded content and marketing opportunities in the future.

Known for its largely female readership and shopper influencer network, WomensForum will retain its brand, while leveraging VIX’s social video and distribution capabilities. Most recently, VIX announced that women make up 62% of their audience and the site’s highest engagement comes from Millennial females, a coveted demographic among consumer brands. According to Nielsen’s Digital Content Ratings, VIX reaches over 40% of adult women between 18 and 49 in the U.S., attracting viewers to the brand’s English and Spanish language content.