Userlytics, a video-based usability and remote testing platform, released an enterprise version of its interactive testing solution. The new offering uses the ubiquity of webcams and the demographic targeting of digital marketing to let agencies and designers test campaigns, applications, and online properties with relevant target audiences. Users can receive full video results of demographic testing to gauge the effectiveness of advertising.
Userlytics Enterprise helps users gain additional insight into study results by preparing executive summary of key events and comments hyperlinked to the relevant videos and timelines. Other additional functionality includes the ability to download the composited video of the tester synched with the video of their onscreen activity, and the ability to annotate each participant video in order to highlight significant user feedback.
All of the features of the Userlytics individual study solution are incorporated into the enterprise product, including the QA process and the ability to recruit testers matching nearly any demographic from around the world.