Urban Airship Takes SimpleGeo Under Its Wing

Nov 01, 2011

Following a three-month partnership, Urban Airship, Inc. has acquired SimpleGeo, Inc. Terms of the all-stock deal have not been disclosed, but the sum is alleged to be about $3.5 million.

SimpleGeo provides real-time services that allow developers to build location-aware features into their web and mobile apps. With the acquisition, Urban Airship aims to offer a platform that combines push notifications, in-app purchasing, subscriptions, context, and geo-location.

SimpleGeo's Context, Places, and Storage products will continue to be offered alongside forthcoming combined offerings.

(www.urbanairship.com, www.simplegeo.com)