UnsubCentral Unveils Lead Generation Tool Opt-in Central

Aug 24, 2017

UnsubCentral, a PostUp company and performance-marketing veteran, announced the launch of Opt-in Central, a tool that captures email contact, behavioral, and demographic information of unique website visitors, enabling marketers to grow their email lists and enhance customer data through intelligent on-site capture widgets.

UnsubCentral offers a solution for email compliance and opt-out list management. It provides advertisers, agencies, and networks with the necessary tools to comply with the CAN-SPAM Act by allowing them to securely manage opt-out and customer lists across third party partners.

The company says its new offering is a streamlined way to reveal companies' best prospects -- their organic site visitors -- providing marketers with greater insight into their audience, and allowing them to own and execute more effective email campaigns.