United States Golf Association Chooses NXTbook Media

Mar 16, 2004


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NXTbook Media, a provider of dynamic multimedia digital publishing solutions, has announced that the United States Golf Association (USGA) has launched an online digital version of its new spring 2004 catalog using NXTbook technology, a Web-based ereading application developed by NXTbook Media. The 32-page digital catalog, which features 2004 U.S. Open merchandise, including mementos, clothing, and other merchandise, is on the Web at www.usgacatalog.com and a print version is also being distributed to USGA members and the general public.

The USGA began publishing digital versions of their catalog using NXTbook technology last year. For example, the fall and winter catalog had more than 125,000 page views and had a global reach with more than 10 percent of readers from outside the United States. NXTbook's digital publishing platform is based on open standards, including HTML and JavaScript, which require no special plug-ins or downloading of proprietary software readers. The technology enables real-time results reporting of over 30 tracking points, including the number of readers who have accessed the catalog and time spent viewing the catalog.

(http://www.nxtbookmedia.com), (http://www.usga.org)