U.S. Mobile Social Media Audience Grows 37%

Oct 24, 2011


comScore, Inc. released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011 -- an increase of 37% in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while visiting social sites on their mobile device.