U.S. Mobile Advertising Spending to Top $1B in 2011

Oct 04, 2011


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A new report from eMarketer estimates that advertisers will pony up nearly $1.23 billion on U.S. mobile advertising by the end of the year. That's up nearly 75% from 2010. The fastest growing category was video, but it still only represents 4.7% of the market. Messaging-based advertising represents the largest piece of the pie at 36.1 percent of all mobile ad spending.

The report also projects the mobile advertising market will reach approximately $4.4 billion by 2015. This includes banners, rich media, video, search, and message-based advertising, and includes ads served on mobile phones and tablet devices.

Here's a pie chart provided by eMarketer that details the U.S. ad spending share by format.