Twitter Strikes Deal with The Weather Channel, Issues Updates

Apr 03, 2013

Wondering what today's weather will be like? Then it's time to check Twitter, because the social media site has struck a deal with The Weather Channel, according to AllThingsD. Now, when weather-related activity starts to heat-up on Twitter, TWC will feed custom content to users.

Twitter users will see video clips of everything from local forecasts to severe-weather coverage all visible from within the stream (meaning, you don't have to follow a link to TWC's site). This is all possible because of Twitter's Card technology, which is getting an upgrade - now allowing app, gallery, and product info to be displayed. Twitter also announced a new Android app, which features enlarged tweets, and the ability to swipe left and right, among other things.