Twilio SendGrid Introduces New Expert Service Offerings for Developers and Marketers

Apr 09, 2019


BEST PRACTICES SERIES

Twilio, a cloud communications platform, introduced new Expert Service offerings from Twilio SendGrid that provide customers with options for additional support, education, detailed data, and analytics, and expert guidance to help optimize their email programs and drive business results. Now, customers of all sizes can increase their return on investment for their email programs with a variety of consulting, data analysis, and managed service packages that work best for them.

Globally, 15% of emails never make it to the inbox, according to Return Path. With industry-average deliverability rates so low, many businesses are struggling to engage their customers via email. Whether businesses have a dedicated in-house email manager or a small marketing operation that owns multiple customer communication channels, email is difficult to get right. With email marketing continuing to be the best digital marketing channel for return on investment, according to the Data & Marketing Association, senders can’t afford to miss out.

Customers of all sizes can now:

  • Benefit from Twilio SendGrid’s email experience from its large team of in-house experts and deep relationships within the email ecosystem.
  • Uncover optimization areas to maximize email return on investment.
  • Be more effective in their role with best practices, education and time-saving reporting and guidance.

Expansion of Twilio SendGrid’s Expert Service Offerings

Twilio SendGrid’s new Expert Service offerings expand the reach of its existing services. Packages range from implementation services which guide customers through program setup, to one-time services that optimize strategies and send performance, to ongoing services where customers are partnered with dedicated email experts to optimize multiple aspects of their email strategy to meet long- and short-term goals.

Implementation Services

  • Email Bootcamp: An online webinar covering how to set up and use Twilio SendGrid’s products.
  • Email Implementation: An engagement with a dedicated expert to guide customers through their account architecture, setup, and use of Twilio SendGrid’s products.
  • Email Implementation & Strategy: Everything customers need to set up or optimize their email program with expert guidance on account setup and sending strategies.

One-Time Services

  • Expert Analysis: A diagnostic check on the health of customers’ email program via an advanced report and single consultation with an expert.
  • Expert Consultation: Dedicated, in-depth consultation with an expert to analyze customers’ sending performance and provide short- and long-term recommendations to improve results.
  • Expert Optimization: Close partnership with experts over 90 days to review customers’ account setup and strategy, provide education and recommendations for improvement, and help test and optimize strategies.

Ongoing Services

  • Expert Insights: An in-depth monthly snapshot of the health and performance of a customer’s email program with a robust report and curated step-by-step instructions to maximize results.
  • Expert on Demand: Digestible monthly reports and call with experts, plus fast access to an expert up to four times per year with an in-depth consultation if customers run into issues.
  • Expert Partnership: Close partnership with experts to optimize account setup, provide education and recommendations for improvement, and help test and optimize strategies to meet long- and short-term goals.
  • Enterprise Expert Partnership: Our highest level of support and ongoing strategic guidance through strategic projects to improve customers’ email program, proactive monitoring from our experts, and fast technical support.

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