Turner Broadcasting Debuts Branded Content Studio

Jun 18, 2015


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Turner Broadcasting announced the unveiling of Courageous, a branded content studio for marketers utilizing Turner's multi-screen news brands CNN and HLN. First teased at the Turner Upfront event, Courageous will play a key role in the company's overall commitment to producing industry-leading premium branded content. The studio's production capabilities will range from multimedia "super stories" to longer-form flagship series, along with distinct integration opportunities that capitalize on CNN's all-screen global power.

The Courageous team of storytellers, editors, producers, videographers and data scientists will apply their RED methodology to brand partnerships: Relevancy, Execution and Distribution. Employing the team's journalistic instinct to identify culturally significant brand narratives, the studio will produce storytelling through its video expertise that meets the marketing objectives of advertising partners. Courageous content will then have the capability to be distributed across CNN's global portfolio of linear and digital properties as well as optimized for success on social platforms. All Courageous custom content will be exclusively created by the Courageous team and clearly labeled as sponsored to uphold CNN's editorial integrity.

(turner.com)