Trustworthy Accountability Group Gives Centro with “Certified Against Ad Fraud” Seal

Oct 26, 2017


Centro, a provider of enterprise-class software for digital advertising, announced that it has been awarded with the “Certified Against Fraud” seal from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain. Its Certified Against Fraud program is designed to combat fraudulent non-human traffic. The program puts organizations in the ad industry through a rigorous process to ensure that they meet TAG’s anti-fraud standards. Centro has met all the steps required by TAG.

Ad fraud is the practice of serving digital ads that have no chance of being viewed by a human user or are misrepresented. This wastes ad spend, diverts revenue from principled publishers, and fools marketers into thinking that they are performing well. Generating non-human traffic to create paid ad impressions is a specific fraudulent tactic that uses illegitimate software programs (also known as bots) to simulate human web surfing on a web browser.

To ensure that its technology platform meets TAG’s standards for the anti-fraud program, Centro completed steps related to complying with the Media Rating Council’s (MRC) Invalid Traffic (IVT) Detection and Filtration Guidelines, domain list filtering, data center IP list filtering, and TAG’s Payment ID System. By using Basis, Centro’s programmatic ad platform, advertisers and agencies are choosing a demand-side platform (DSP) that is proactively monitored to defend against fraud. For more knowledge, tips and techniques to minimize ad fraud, visit: www.centro.net/blog/ask-centro-expert-whats-ad-fraud. 

(centro.net, tagtoday.net)