Trust in News Provider is Important, According to Poll

May 05, 2006


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A 10-nation poll conducted for Reuters, the BBC, and The Media Center across four continents, finds that in a world of committed news junkies, trust in the news provider is a key issue. While some 72% of respondents characterized themselves as keen news followers, almost three in ten people have abandoned a media source over the past year due to a lack of trust in its content.

Conducted by polling company GlobeScan as part of this week's Reuters / BBC / Media Center 'We Media' Forum, a major 10-nation public opinion poll exploring trust in the media has found that even though the media is more trusted than the national government in half the countries surveyed, significant numbers of people are switching news sources because they do not trust the information they receive.

(www.mediacenter.org; www.globescan.com)