TreSensa, a mobile game distribution company, announced the availability of Game Feed, a new product providing media properties and mobile publishers with a custom feed of mobile web games. TreSensa says publishers can increase mobile engagement and retain traffic on their sites rather than sending people to app stores for mobile gaming content. Game feed also enables new revenue streams through advertising and in-game purchases.
Using Game Feed, publishers can select games that are contextually relevant and appealing to their audience from over 150 mobile games. Game Feed integration requires no developer assistance and adding games is as simple as embedding YouTube videos. Game feeds are configured to match each publisher's branding and stand alongside the publisher's existing mobile content.
TreSensa powers ad placements within Game Feed and supports in-game purchases of virtual goods, a percentage of which goes back to the publisher. It is also integrating custom branded games into Game Feed and offering publishers revenue participation. Finally, TreSensa is partnering with publisher sales teams to offer clients branded mobile entertainment.