Trapit Launches New Platform for Employee Advocacy and Social Selling

Apr 21, 2015

Trapit launched its new platform, a complete system allowing companies to surface the most relevant and engaging content to their employees and manage sharing through social channels. Following a merger in late 2014, the all-new platform brings together Trapit's advanced content discovery and curation technology with Addvocate's employee advocacy tools.

Content sourced and distributed by the Trapit platform allows employees to authentically engage and nurture their personal networks and drive credible leads into the sales funnel. Trapit's technology discovers the most relevant articles, videos, podcasts, and other material on any topic from a collection of over 100,000 vetted sources to ensure that all content is high-quality. The platform then allows organizations to curate that content for employee sharing, while providing intuitive tools to track interactions and optimize engagement across social for marketers, sales teams, and all brand advocates.