The games performance advertising specialists, TrafficCaptain, are expanding their portfolio of search engine marketing (SEM) services. TrafficCaptain supports games providers in the development and ongoing optimization of worldwide SEM campaigns. A number of customers are already using this service, which TrafficCaptain is now expanding.
This extension of TrafficCaptain's service portfolio is the company's next step toward its goals of becoming a full-service marketing agency for mobile and browser game providers. TrafficCaptain's targeted campaigns ensure that the promoted games are featured prominently in user queries and display ads. Ongoing campaigns are continuously monitored and optimized.