Traffic from Mobile & Online Messaging to Reach 438 Billion per Day by 2019

Jul 07, 2015


BEST PRACTICES SERIES

New data from Juniper Research has shown that mobile and online messaging traffic will reach 160 trillion per annum by 2019, up from 94.2 trillion this year - equating to approximately 438 billion messages sent and received by users on a daily basis by 2019. These figures incorporate SMS, MMS, IM, social media, and email.

Last year, email accounted for the largest share of traffic, at around 35 trillion messages per year - although almost 80% of this figure (28 trillion) can be categorized as spam. However, within the next 12 months IM will overtake email generating almost 43 trillion messages annually.

Mobile & Online Messaging: SMS, RCS & IM Markets 2015-2019 says that the negligible cost of IM services had led to significant migration from SMS. It noted that service providers such as Tencent's QQ, WhatsApp, and WeChat now had more than 400 million active users, with WhatsApp reporting in excess of 30 billion messages sent per day.

Meanwhile, social media sites such as Facebook, Twitter, and Instagram are continuing to experience sharp uplifts in usage, with Facebook alone now seeing more than 5.8 billion posts, likes, and comments per day.

However, the research found that enterprises continued to regard A2P SMS as more reliable and secure than IM for services such as verification and notification, driving A2P revenues to more than $70 billion by 2019, up from $62.8 billion this year.

(juniperresearch.com)