Trade Associations Concoct Series of Self-Regulatory Principles

Jul 10, 2009

A group of media and marketing trade associations that includes the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, and the Interactive Advertising Bureau unveiled seven self-regulatory principles designed to protect consumer privacy in ad-supported interactive media. These principles-education, transparency, consumer control, data security, material changes, sensitive data, and accountability-will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information. The program is expected to be implemented at the beginning of 2010.