Traction Software Introduces TeamPage, Enterprise Weblog Solution
Traction Software, Inc. has introduced the Competitive Intelligence (C.I.) and Market Research solution to its TeamPage Enterprise Weblog. TeamPage is designed to solve the problem of collecting, organizing, sharing, linking, and retrieving strategic competitive intelligence information from many sources. Traction C.I. is targeted at strategic planning, competitive intelligence, market research and marketing professionals.
Valuable, strategic information is typically in pockets and siloed systems across the company, including email, Web content, external news feeds, business analytic systems, or authored contact reports--and not easily centralized in repository so it can be leveraged by the right people at the right time. "Traction's solution addresses the problem of easy collection, organization, and dissemination of diverse content from many sources," said Tim Simonson, CEO of Traction Software. "By creating an deep archive of shared information, business teams are able to convert collected information to actionable knowledge faster than would otherwise be possible using email or traditional content management systems."
Traction's solution addresses each of the five steps of the competitive intelligence and research cycle: Planning, Collection, Analysis, Dissemination and Retrieval.
The automated ExecutiveSummary, daily email newsletter has been benchmarked after column two of the Wall Street Journal and VentureWire's daily email newsletter, enables busy executives to remain peripherally aware of market activities without the burden of trying to make sense of random email messages. Traction's ExecutiveSummary automatically organizes and disseminates a one-paragraph summary of content entries to permissioned users and enables them to "click-through" to a browser window if they choose to dig into the content.
Traction's Instant Publisher allows users to collect and post selected text, pictures, links and attachments directly from Microsoft Word, Outlook, or Internet Explorer. Users can flag and link diverse content at the full entry or paragraph level, overcoming the pervasive problem of siloed information across content stores. Permissioned users can update and enrich content, inserting comments, cross-links, topic labels and action flags. To be kept abreast of new information in the enterprise weblog, users have web real-time access or can receive a daily ExecutiveSummary email newsletter, which consolidates new information organized by project.
Because Traction is a self-contained web server, a workgroup or enterprise solution can be installed and ready for use in an hour. The Traction Server is a Java application that can be installed and configured on any computer that runs Java including Windows XP, NT or 2000, Linux, Solaris, and Macintosh OS X. Traction readers use standard browsers from Microsoft or Netscape. Traction also supports wireless access from Palm, Windows CE or Blackberry browsers so users can review a Traction newspage or search published messages by time, content, or topic from a PDA. Traction Competitive Intelligence & Market Research solution is availability immediately. Traction CI is priced at $10,000 per server and $125 per named account, plus 20% for annual maintenance and support. Traction offers a 15-user, workgroup package for $4,995.