TouchCommerce Launches TouchMedia

May 26, 2015

TouchCommerce, a provider of omni-channel engagement solutions, announced its newest solution, TouchMedia, which enables large advertisers to transform their brand's media message into a rich, interactive conversation using personalized engagement tools. Designed to boost conversion and improve advertising attribution, TouchMedia provides brands with a means to seamlessly integrate live chat and personalized self-service options into their advertising efforts.

Through its use of SMS, QR codes, and audio identification mobile apps, TouchMedia allows shoppers to interact with brands on any media property outside of the brand's controlled environment, thereby enhancing the omni-channel shopping experience. Initially, TouchMedia will focus on increasing engagement and conversion for brands through traditional advertising platforms, such as television, radio, print publications, billboards, classified ads, and similar. TouchMedia will also address the online advertising segment at a later date.