TouchCommerce Announces Major Updates to Conversation Platform

Sep 10, 2015


TouchCommerce, a provider of omni-channel customer engagement solutions for brands, announced that it has updated its Conversation Platform, specifically focusing on its flexible integration framework and APIs. As a result, TouchCommerce customers and their end-users will benefit from new integration capabilities and rapid deployment.

One example is the ability for enterprise customers to add the TouchCommerce live chat experience to any of their native mobile apps. Another example is the formalized capacity to integrate with third party APIs for reading from and writing to any external service. The updates to the TouchCommerce Conversation Platform provide further advancements in the seamless and consistent customer experience in multistage service interactions across channels, systems and organizations.

Key APIs and integration framework components have been defined and implemented across the following areas of the TouchCommerce Conversation Platform: RightTouch Flexible Integration Framework; customer and agent engagement APIs; invitation API; reporting API. TouchCommerce customers have already started incorporating the updated Conversation Platform into their customer engagement infrastructure.