TotalWorks, a provider of enterprise-publishing solutions, has announced the initial customer deployment of an enhanced version of Publishing Pro. The enhanced full service solution is called Publishing Pro2. Publishing Pro2 is designed to make it easier for sales and marketing teams to catalog, manage, transform, and deploy information, including product photographs, graphics, prices, and descriptions.
TotalWork's Publishing Pro leverages a central content database that serves as the engine for a foundational set of production tools that delivers both digital and traditional sales & marketing collateral materials via the industry's most user-friendly Web-enabled ASP solution. It is designed to ensure integrity of product data, producing catalogs, flyers, presentations, Web content, and more with custom product and pricing from anywhere in the world. This provides further opportunities for multiple types of printed or Internet publishing solutions, as needed.
Publishing Pro2 is designed to help businesses: Accelerate time-to-market--enhanced Web services enable a more rapid integration with business applications, reducing the time it takes to launch products and supporting marketing and sales campaigns; Increase Productivity--ability to personalize the user interface for enhanced search and layout preferences, maximizing user adoption, and increasing productivity; Better safeguard valuable brand assets as they are used within and beyond the enterprise; Reduce costs for marketing communications, corporate communications, sales, and product management; and More efficiently distribute assets to sales channel.