Toluna Launches DIY Community Product

Aug 08, 2017


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Toluna, a provider of on-demand, real-time digital consumer insights, announced the launch of QuickCommunities. This do-it-yourself (DIY) product enables you to build, create, and recruit your target consumers into a custom community experience for real-time discussions, events, and focus groups.  

QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys. This combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real time. The platform integrates with Toluna.com, a social voting community.  

Toluna is a longstanding provider of community-based research approaches, and powers more than 200 custom TolunaCommunities globally. Now in addition to this long-term community offering, Toluna provides customers with the ability to quickly engage with hyper-targeted consumer audiences via real-time surveys or leverage QuickCommunities to engage in surveys in addition to on-site discussions. 

QuickCommunities’ capabilities are:

  • Build. A web-based community portal is created using Toluna’s intuitive wizard that provides an array of customization options to ensure compliance with a company’s brand guidelines.
  • Target and Launch. Businesses precisely target community members directly from Toluna’s global consumer panel of 13.4+ of active members in 68 countries, selecting from more than 200 demographic and behavioral profiles – and then launch the community and invite members with a single click.
  • Engage. Businesses connect directly with community members in real time with discussion topics, integrated surveys and managed incentive programs to garner the insights they need.

(corporate.toluna.com)