Toluna Launches DIY Community Product

Aug 08, 2017

Toluna, a provider of on-demand, real-time digital consumer insights, announced the launch of QuickCommunities. This do-it-yourself (DIY) product enables you to build, create, and recruit your target consumers into a custom community experience for real-time discussions, events, and focus groups.  

QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys. This combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real time. The platform integrates with, a social voting community.  

Toluna is a longstanding provider of community-based research approaches, and powers more than 200 custom TolunaCommunities globally. Now in addition to this long-term community offering, Toluna provides customers with the ability to quickly engage with hyper-targeted consumer audiences via real-time surveys or leverage QuickCommunities to engage in surveys in addition to on-site discussions. 

QuickCommunities’ capabilities are:

  • Build. A web-based community portal is created using Toluna’s intuitive wizard that provides an array of customization options to ensure compliance with a company’s brand guidelines.
  • Target and Launch. Businesses precisely target community members directly from Toluna’s global consumer panel of 13.4+ of active members in 68 countries, selecting from more than 200 demographic and behavioral profiles – and then launch the community and invite members with a single click.
  • Engage. Businesses connect directly with community members in real time with discussion topics, integrated surveys and managed incentive programs to garner the insights they need.