Time Inc. Buys xoJane and xoVain

Oct 27, 2015


Last week we reported that Time Inc. had bought HelloGiggles and was thinking about buying xoJane and its sister site, xoVain. Now it is official: Time closed a deal with Say Media to buy the sites spearheaded by Jane Pratt. Terms have not been disclosed.

According to the Wall Street Journal, the xo team will move to Time's lower Manhattan headquarters. xoJane had a reported 2.5 million monthly visitors in September, while xoVain boasted just under a million. The purchase will help Time target young women on the web.

(timeinc.com, xojane.com, xovain.com)


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Zooey Deschanel's HelloGiggles is now part of Time Inc. The deal was announced in a post on the site. The post says, "Under Time Inc., HelloGiggles will continue to stand for the same mission we always have: to bring positive, empowering, smart, funny stories and videos to our readers and to support new female talent and give them a safe place to express themselves across the wilds of the internet." Time Inc. reportedly paid $30 million for the site.