Thomson Scientific has announced a new enhancement to Thomson Pharma-a drug discovery and development information solution. The new Thomson Pharma Brand Management Module is a tool for product, brand, and franchise managers in the global pharmaceutical industry to help develop effective messaging and positioning for products launched in the market.
The module provides users the ability to measure the potential impact of scientific information on their products from the point of view of the prescribing clinician. The Thomson Pharma Brand Management Module is derived from the Thomson Message Mapping System (formerly the Astrolabe Message Mapping System). Within Thomson Pharma, the Brand Management Module assigns an evidence-based credibility score and aggregates a range of message metrics to deliver graphic and statistical analyses. The system analyzes information from scientific literature and medical meetings that describe the user's products and competing products from the perspective of the healthcare professional, and evaluates concepts and themes in terms of their strength, diversity, and value. The Brand Management Module will be officially launched on April 3.