A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.
Each year, EContent magazine compiles a list of the 100 companies that matter most in the digital content industry.
If you are interested in being considered for the EContent 100 click here to submit your nomination.
May 08, 2007
The Thomson Corporation has made a preliminary approach to the board of directors of Reuters Group Plc. that may or may not lead to an offer being made for Reuters.
(www.thomson.com; www.reuters.com)