As organizations and individuals work to build their Twitter followers they eagerly watch for mentions and RTs (retweets). And then they spot something like this: "XYZ E-publication is out today! Top stories by @thisperson @thatperson @YOU!" Your first inclination is to quickly RT the tweet to all of your followers and respond to the poster with a heart-felt "gee, thanks so much for including me!" But, wait a minute, is there any real value in this kind of exposure?
May 08, 2007
The Thomson Corporation has made a preliminary approach to the board of directors of Reuters Group Plc. that may or may not lead to an offer being made for Reuters.
(www.thomson.com; www.reuters.com)