Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
May 08, 2007
The Thomson Corporation has made a preliminary approach to the board of directors of Reuters Group Plc. that may or may not lead to an offer being made for Reuters.