In the most recent Content Marketing Institute/MarketingProfs study, "B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America," 93% of B2B marketers are using content marketing in some way, shape, or form. A staggering 73% of those marketers are creating more content than the previous 12-month period. But let's be honest ... many of these companies aren't really doing content marketing.
May 08, 2007
The Thomson Corporation has made a preliminary approach to the board of directors of Reuters Group Plc. that may or may not lead to an offer being made for Reuters.
(www.thomson.com; www.reuters.com)