Marketers are just now learning what many others have known for years: data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people "think in pictures." Leave aside the fact that people are visual learners and that the vast majority of human communication is nonverbal--visualization data takes ideas and presents them to people in a way that their brains are already naturally receptive to. The problem, however, is that numbers alone are kind of boring--even when they've been visualized.
May 08, 2007
The Thomson Corporation has made a preliminary approach to the board of directors of Reuters Group Plc. that may or may not lead to an offer being made for Reuters.
(www.thomson.com; www.reuters.com)