Many marketers are working with digital agencies to create effective global marketing programs. While creative agencies can help to design campaigns that reach customers across a wide array of digital and traditional channels, they often lack localization and translation expertise to ensure that campaigns resonate from region to region. But savvy digital marketing agencies are partnering with language service providers and localization experts to further expand their capabilities.
May 08, 2007
The Thomson Corporation has made a preliminary approach to the board of directors of Reuters Group Plc. that may or may not lead to an offer being made for Reuters.