Adam Matthew announced that it has signed an agreement with the old and well known travel agency, Thomas Cook, to digitize their archive as part of a forthcoming digital resource on the history of Mass Tourism and Leisure.
To many Thomas Cook is synonymous with the rise of popular tourism; an area of study that has increased dramatically over recent years. Beginning in the mid-19th century, transporting temperance observers to rallies across the UK, Thomas Cook grew to provide tours across Europe, North America, the Middle East, and even around-the-world guided excursions.
Covering the company history from its beginnings in 1841 to the present day, the Archive is a collection of unique materials, including personal travel diaries, photographs, ephemera, promotional materials, periodicals, guide books and many other items.
A manuscript account of the first Cook's Tour to Switzerland in 1863. This hand-illustrated diary, written by a member of the touring party and named, Miss Jemima's trip to Switzerland, was found in a skip during the Second World War and donated to the Thomas Cook archives, where it has become one of the centerpieces of their collection.