Telestream has announced the successful deployment of its FlipFactory transcoding automation technology for the ARKive endangered species project. When the ARKive online library launched in Bristol, UK on May 20, 2003, Telestream's FlipFactory software was working behind the scenes converting video and audio into streaming formats for global access by Web audiences. ARKive is an initiative of The Wildscreen Trust, whose mission is to promote the conservation of nature through natural history imagery. ARKive has been developed to gather and conserve important sounds and images of endangered species before they, like the species they depict, are lost forever. The project uses technology to provide more than just an on-line reference library. The free website at www.arkive.org allows users to access a vault containing wildlife films, photographs, sound recordings, facts, and memories for audiences ranging from students to educators and scientists. Hewlett-Packard Laboratories Europe, in Bristol, UK, a, ARKive backer, is the project's chief technology architect. HP has contributed hardware, software, and technical services to develop ARKive's complex technical infrastructure. FlipFactory is also used to insert visible watermarks and logos for copyright protection. Telestream UK distributor, Boxer Systems Ltd., supplied FlipFactory to HP Labs and The Wildscreen Trust. The heart of ARKive is a vast Digital Media Vault where all the high-resolution ARKive assets are stored for posterity. This vault provides 74 Terabytes of data storage, linked to an optical network running at 2Gbps, that can be accessed and turned into dynamic Web pages. The Accessions Systems was designed and developed by HP Labs to capture and catalog the images and recordings. It is based around a Microsoft SQL Server, Exchange and Windows 2000. The ARKive Web site is organized into three subsites. Each site repurposes ARKive's core information for different user groups: adults, children, and educators. The Web sites are Java-based, hosted on Linus, and co-located at the University of the West of England.