The Weather Channel Interactive Launches “Blue Box” Video Player On Weather.Com

Aug 07, 2007

The Weather Channel Interactive, Inc., (TWCI) has announced the launch of the “Blue Box” video player on its website. The flash-based player is powered by technology from Brightcove and DoubleClick. The player features made-for-broadband content as well as programming from The Weather Channel network, including new shows such as Epic Conditions. Visitors to the website can now search and tab-through video content as well as share videos.

The Blue Box player utilizes DoubleClick In-Stream, which allows The Weather Channel Interactive, Inc. to schedule, forecast, and measure the effectiveness of in-stream video advertisements within Blue Box, while providing IAB-compliant metrics. The Weather Channel Interactive also intends to adopt the Brightcove Internet TV platform on a corporate-wide basis. With Brightcove, TWCI will be able to syndicate content to website affiliates and through email, blogs, and social networks.