The Weather Channel Interactive, Inc., (TWCI) has announced the launch of the “Blue Box” video player on its website. The flash-based player is powered by technology from Brightcove and DoubleClick. The player features made-for-broadband content as well as programming from The Weather Channel network, including new shows such as Epic Conditions. Visitors to the website can now search and tab-through video content as well as share videos.
The Blue Box player utilizes DoubleClick In-Stream, which allows The Weather Channel Interactive, Inc. to schedule, forecast, and measure the effectiveness of in-stream video advertisements within Blue Box, while providing IAB-compliant metrics. The Weather Channel Interactive also intends to adopt the Brightcove Internet TV platform on a corporate-wide basis. With Brightcove, TWCI will be able to syndicate content to website affiliates and through email, blogs, and social networks.
(www.weather.com, www.brightcove.com, www.doubleclick.com)