The Wall Street Journal launched the beta version of WSJ Social, a Facebook app that lets users read, share, and comment on news articles from The Wall Street Journal within Facebook. Content includes articles and blogs from WSJ.com that cover breaking news, columns, analysis, and opinion. Users can customize their experiences by sharing stories and by choosing others who share stories of interest to them.
Users can add the WSJ Social app by searching "WSJ.com" on Facebook. Dell, the app's launch advertiser, enabled app content to be free for the first month; after the introductory period, the app will include a mix of free and subscriber-only content. Additional customization and integration features are expected to be added in the following weeks.