The University of North Carolina Deploys Centra for MBA Program

Jan 10, 2003


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Centra, a provider of software and services for real-time communication and collaboration, has announced that the University of North Carolina at Chapel Hill's Kenan-Flagler Business School is using Centra technology to provide a virtual team collaboration environment in support of its OneMBA program. OneMBA, an executive MBA program, brings together an executive class comprising a worldwide network of business professionals. The class completes a 21-month program--a shared global core curriculum taught simultaneously on four continents at each of the five partner schools, and in residential sessions that bring together the entire worldwide class in locations around the world, to learn through direct experience in emerging and developed markets. Between residential sessions, geographically dispersed executives in OneMBA continue their learning through distance education and teamwork.

OneMBA is jointly developed and delivered through an equal partnership between UNC and business schools in Brazil, Hong Kong, Mexico and the Netherlands. The five institutions that make up the program include: The Chinese University of Hong Kong (China), Faculty of Business Administration, Hong Kong SAR; Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo (Brazil); Tec de Monterrey's Graduate School of Business Administration and Leadership (Mexico); Erasmus University Rotterdam, Rotterdam School of Management (Netherlands); and The University of North Carolina at Chapel Hill, Kenan-Flagler Business School (United States).

The Centra platform also allows professors to provide virtual office hours and gives technology team members who support the program the ability to meet online for planning and problem solving on a weekly basis. All of these sessions are powered by distance learning technology and online teamwork capabilities from Centra that enable completion of assignments between course sessions and more effective, convenient student and faculty collaboration from anywhere in the world. Centra's application suite provides workflow modules for sales, marketing, and training that enable more efficient and cost-effective business communication over the Web. CentraOne is designed to bring together voice, video, data, and graphics in easy-to-use interfaces for Web conferencing, meetings, and virtual classrooms that can be deployed on-site or accessed through a secure global service network. Centra integrates with existing infrastructure to help organizations align enterprise IT strategies with business processes to enhance productivity, lower costs, and drive revenue. Centra's solutions are available in 13 language editions and in 29 countries worldwide.

(http://www.centra.com), (http://www.kenan-flagler.unc.edu)