The Times Looks to Search Engines for Customer Leads

Sep 27, 2012

No on has taken a more hard line stance against search engine indexing of news content that Rupert Murdoch, but some two years after declaring that Google (and other search engines) would no longer be able to crawl News Corps' The Times, paidContent is reporting that the news site will now allow the first two sentences of its articles to be indexed.

Both common sense, and paidContent, say that this is a marketing move, designed to pull in potential readers from Google and then hit them with a subscription request. Those first two sentences will have to pack a whole lot of SEO punch to get The Times a decent ranking, and to convince readers it's worth subscribing.