The New York Times is using the newsstand to reach digital subscribers, according to gigaom. If you buy the Sunday, Nov. 3 issue of the times at a newsstand or a Starbuck you'll get a four week trial digital subscription. Readers will find a sticker on the inside with a code to gain access via the web and smartphones-though the tablet editions are off limit.
The move is designed to reach fans of the print edition who do not, likely, have a subscription of any kind. Print edition subscribers get free access to the web, but if you don't get the newspaper delivered to your home digital access will cost you somewhere between $3.75 and $8.75 a week.