The Media Trust, which monitors and protects the online and mobile advertising ecosystem, announced the release of Resolution Services, a SaaS-based service that provides real-time information sharing with upstream and downstream business partners about malicious ads detected in a client's own operation. Designed for publishers, ad networks, ad exchanges, demand platforms, and paid-content engines, Resolution Services' continuous, real-time information sharing compresses cycle times for malware detection, notification, and remediation from several days to seconds, drastically reducing infected tags' ability to harm site visitors and its brand reputation. By compressing this cycle, companies can speed incident remediation, protect revenue by ensuring ad tags stay active, and strengthen business relationships by improving intra-industry communication and cooperation.
The service is powered by Media Scanner, The Media Trust's website and ad tag scanning technology, which provides continuous, non-stop protection against malware, site performance issues, and first-party data leakage. Upon detecting a malicious ad, the solution sends an immediate alert so the client can quickly remove and then block the infected ad, stopping the attack in its tracks.